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Björk’s Notget VR video experience wins the Digital Grand Prix at Cannes Lions

28 Jun 2017

Björk’s virtual reality experience ‘Notget’ was awarded first place in the Digital Grand Prix at Cannes Lions next week. Directed by Warren Du Preez and Nick Thornton Jones, with creative direction from Björk herself and James Merry, the ethereal video depicts a digital avatar of Björk who gives a magical performance adorned in a second skin, in a dark world the viewer becomes immersed in.

The video is also the most recent addition to the touring exhibition Björk Digital, where Björk has been showing ground-breaking VR and 360 experiences of songs from her current album ‘Vulnicura.’

A 2D version of the video can be viewed here:

 

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