Born out of a collaboration between Olga Bell and Baku Hashimoto, Olga’s new digitally distorted music video for ‘ATA’ is premiering now on The Creators Project! Read the interview and watch the video here.
Baku says of his inspiration for ATA: ‘An idea, an image, flashed into my mind immediately as I listened to the track. I always avoid a video being “explanatory” of the music, preferring to think of an idea from an atmosphere of its sound and simply how I feel from it, ignoring lyrics or context a little.’
Watch the official ATA video here:
The highly anticipated LP, Tempo, follows the October release of Incitation, a five-track EP described by NOWNESS as “a perfect platform for Bell’s remarkable voice, mirroring the unflinching, self-analyzing lyrics.” Pitchfork went on to praise Bell’s “muscular voice” and “knack for arrangements that are simultaneously refined and overwhelming,” while The New York Times lauded her “forthright, supple melodies to hold everything together, and a voice—creamy, vibrant, sensual—that makes all her conundrums startlingly immediate.”